Contribution: Concept, Design & Layout, Casting, Fashion & Product Art Direction

“When I come home, my daughter will run to the door and give me a big hug, and everything that's happened that day just melts away.”
– Hugh Jackman

As a director, I am challenged to create an experience for special books. It may be Mother’s Day, Valentines Day or Father’s Day. The book becomes a translation of the ideals in our culture. I attempt to capture this, even if it’s through a simplistic product shot or the use of models. It’s all a captured moment of many experiences on set and in creative vision planning. The final product, in all its effort is poised to create a tenderness to both attract and sell the common appreciation for any special celebration.