Contribution: Concept, Design & Layout, Casting, Fashion & Product Art Direction
“When I come home, my daughter will run to the door and give me a big hug, and everything that's happened that day just melts away.”
– Hugh Jackman
As a director, I am challenged to create an experience for special books. It may be Mother’s Day, Valentines Day or Father’s Day. The book becomes a translation of the ideals in our culture. I attempt to capture this, even if it’s through a simplistic product shot or the use of models. It’s all a captured moment of many experiences on set and in creative vision planning. The final product, in all its effort is poised to create a tenderness to both attract and sell the common appreciation for any special celebration.
Contribution: Photo Art Direction, Layout Design, Casting, Retouching
“Fashion fades, only style
remains the same.” – Coco Chanel
It begins on set and when it works – it’s magic. Style transcends and a momentary trend becomes timeless. On both sides of the lens we can be transported. I create a world where the consumer simply steps in and experiences it.
Contribution: Concept, Design & Layout, Casting, Fashion & Product Art Direction
“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” – Thomas A. Edison
A single project becomes a multi-layered design while creating a successful book. This can be quite the challenge.
Successfully conquering multiple projects at once is a fine art. Over the years, I’ve gained the skills and techniques to manage with great patience and masterful results.
Contribution: Design & Layout
“It’s true: when you do something you love, it doesn’t feel like work.”
– Richard Stabile
Contribution: Layout & Design
"The most important thing to remember is that you can wear all the greatest clothes and all the greatest shoes, but you’ve got to have a good spirit on the inside. That’s what’s really going to make you look like you’re ready to rock the world."
– Alicia Keys
Even a scary place can be beautiful.
Contribution: Concept, Design & Layout, Casting, Fashion & Product Photo Art Direction
“With a positive attitude, you can be anything you want to be.” – Selena Quintanilla
I often think about the world through a child’s eyes, especially those in the fashion industry. How fascinating and also how challenging it must be. As an art director I attempt to be part of their world and allow them as much freedom while still seeing the bigger picture and creating a fun environment.
Children are the least complicated aspect of the entire job and my ability to work with them is reflected in the final product.
Contribution: Concept, Design & Layout, Photo Art Direction
“People often say that 'beauty is in the eye of the beholder,' and I say that the most liberating thing about beauty is realizing that you are the beholder. This empowers us to find beauty in places where others have not dared to look, including inside ourselves." – Salma Hayek
My challenge on this project was seamlessly integrating all photos from a variety of client sources, with my own to achieve a cohesive end result.
Contribution: Concept, Design & Layout
The Legacy of Palace Bowling Lanes
This project holds a piece of Houston history and I am grateful to be part of the transformation of Palace Bowling Lanes into Southside Commons multi-use property.
This Box was designed to house bowling balls recovered from the iconic Palace Lanes bowling alley before construction began. Each box top was custom printed with contributors names and 4 sides of the box displayed the graphics illustrating the types of businesses that would occupy property once complete.
Contribution: Concept, Design & Layout, Photo Art Direction
"Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs
Being in charge of a full re-branding, the overall design, color palette and brand consistency across all platforms was needed. I met this challenge with great passion and enthusiasm, applying my eye for fashion and beauty which translated into construction and architecture. Establishing the organizations brand as a premier leader in this industry, we elevated every detail of all marketing collateral.
In 2019 we were awarded the American Marketing Association Crystal Award for Corporate Rebranding of which I am extremely proud. Mission accomplished!
We have successfully experienced a 65% conversion rate from target audience prospects to clients who were introduced to the Arch-Con brand through the repositioned product.
No limits! Our small creative team and success is a testament to consist branding and teamwork.
Contribution: Concept, Design & Layout
“I truly believe that the experience I've had with UA could not be replicated anywhere else. This is a unique group of talented people who share my passion: to build extraordinary things.”
– Albert Gjonbalaj,
CEO UA Builders Group
When you think of construction work, the first thing that comes to mind probably isn't beauty. But when everyone does their part and the process is orchestrated seamlessly, the end result is a beautiful thing.
Arch-Con Corporation’s 10th Anniversary Golf Tournament Publication
“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”
– Thomas A. Edison
A single project becomes a multi-layered design while creating a successful book. This can be quite the challenge.
Successfully conquering multiple projects at once is a fine art and over many years, I’ve gained the skills and techniques to manage with great patience, careful persistence and masterful results.
Contribution: Concept, Design & Layout, Casting, Fashion & Product Art Direction
This gatefold printed piece features some of the projects the Corporate Interiors team is particularly proud of.
Contribution: Concept, Design and Layout
“With a positive attitude, you can be anything you want to be.”
– Selena Quintanilla
I often think about the world through a child’s eyes, especially those in the fashion industry. How fascinating and also how challenging it must be. As an art director I attempt to be part of their world and allow them as much freedom while still seeing the bigger picture and creating a fun environment.
Children are the least complicated aspect of the entire job and my ability to work with them is reflected in the final product.
Contribution: Concept, Design & Layout, Casting, Photo Art Direction
“Education is the most powerful weapon which you can use to change the world.”
– Nelson Mandela
Working with teens in their world of “all about me” as they tweet, check-in and follow one another through a virtual existence reminds me of how much has changed in the world for them, but truly how much of being a teenager remains the same. As an art director in the fashion industry, it’s paramount for me to “check in” to the current dialect, and create a fast-moving and sensory experience for them to relate. It’s always a good time when we LOL, ROTF and have fun. They want to be seen and heard in whatever language they speak. Under my direction, we translate this perfectly.
Contribution: Concept, Design & Layout, Casting, Fashion & Product Photo Art Direction
Arch-Con is organized into distinct and separate divisions: Retail, Office, Healthcare, Industrial, Corporate Interiors, Hospitality, Multifamily and Community. This sampling of pages is featuring their Corporate Interiors Division.
Examples of all divisions are available upon request.
Contribution: Concept, Layout/Design, Photo Art Direction
