Contribution: Concept, Design & Layout, Photo Art Direction

"Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs

Being in charge of a full re-branding, the overall design, color palette and brand consistency across all platforms was needed. I met this challenge with great passion and enthusiasm, applying my eye for fashion and beauty which translated into construction and architecture. Establishing the organizations brand as a premier leader in this industry, we elevated every detail of all marketing collateral.

In 2019 we were awarded the American Marketing Association Crystal Award for Corporate Rebranding of which I am extremely proud. Mission accomplished!

We have successfully experienced a 65% conversion rate from target audience prospects to clients who were introduced to the Arch-Con brand through the repositioned product.

No limits! Our small creative team and success is a testament to consist branding and teamwork.